Phase 1
Obsession Before Product
Arbiyanto Wijaya spent over a year writing almost every day with AI, mostly derivative stories from anime, games, and light novels.
About Lunafic
Built from obsession, refined through real studio pressure.
Lunafic began with Arbi writing daily with AI, then turned into a product after repeated proof from professional teams that the same writing pain existed at scale. We did not start from market slides. We started from lived writing friction.
Phase 2
Wild Idea, Real Partner
Arbi and Naufal Badalsyafiq brainstormed multiple ventures. Lunafic stood out as the most ambitious and most alive.
Phase 3
Studio Signal by Accident
Unexpected conversations with studio teams exposed the same pain at professional scale: context loss, continuity drift, and brittle workflows.
Phase 4
Pivot Until It Clicked
The team kept iterating product direction until one principle stayed true: creators direct, AI supports, and story remains the backbone.
The Philosophy We Ship With
Creator Sovereignty
Your IP is yours. Lunafic is built to protect and strengthen creator control, not replace it.
Shared Fate
We grow when creators ship better stories. The product succeeds only if your work succeeds.
You Direct, AI Writes
No prompt-theater. No instruction maze. You stay inside the story while the system handles complexity.